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Gossamer
Wings Beads
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Coaching
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Extreme Makeover
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Bead
Store Coaching . com
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Martha's Extreme
Make Over
Beads! in
Ithaca, New York
144 E. State Street 607-256-3618
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Before
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After
(That's Oliver diggin' the bead store!)
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Before: The left wall of the store had lots of odds and ends
hanging on it, but very few beads. The fabric below the tables made
the store feel dark.
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After: We hung white peg board and hung up lots of bead strands.
We bought some butter yellow fabric and made new curtains which we
glue-gunned beneath the tables. We also found some beautiful cream
colored brocade fabric to cover the brown folding tables. The fabric
is easy to care for as it is actually vinyl without the look or feel
of vinyl. The advantage of the table cloth, aside from brightening up
the store, is that beads don't roll off the table anymore.
Also, we made a sheer yellow curtain to
disguise the door and window leading to the storage room.
(Oliver wants to make a necklace.)
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Before: The tools were on a spin rack that just wasn't working.
The hooks were too close together to accommodate the tool packages.
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After: We hung more peg board
on the brick wall and hung the tools and threads on it.
We did not take down the chests of
drawers that hold the charm selection. Eventually, these should be
taken down and the charms put on display tables. This will make them
easier to look through and make the charms sell better.
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Before: The spin rack also held
most of the seed bead selection. The problem here was that the walls
were bare. Only one fourth of the wonderful colors of the seed beads
was visible.
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After: We dismantled the
spin rack and hung its metal racks directly on the brick wall. A spot
light will be installed eventually to really bring out the color that
is now on this wall.
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Before: There was a nice
display table waaaay in the back of the store tucked into an alcove.
Customers wouldn't go back there.
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After: We moved the
display table towards the front of the store. This display has a lot
of shelving below and a rack overhead. It wasn't being used to the
fullest extent in its former location.
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Hi from Martha. I just want you all
to know how wonderful Cheri was and how grateful I am. I know that I
have already sold things that wouldn't have sold if it hadn't been for
both Cheri's suggestions plus her effort and time. I am so lucky to
have received her consult. She has turned my store around for the
better, by at least 500%. I already envision being open beyond this
year. I was not sure about that before. She motivated me, got me
excited to spend money that I didn't want to spend, and in the end, it
is already making me more money! Just wanted to give her friends and
family a short view of what is happening for me. Thanks Cheri! xo, M
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Cheri Haug
Cell (608) 386-5998,
Gossamer Wings Bead Store (608) 788-8229
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